Why Crafti?
Why Crafti?
The Hands of Our Artisans
Learn more about the craftsmanship of our green tea artisans.
Crafted by Tea Masters and Artisans
Our tea is made by artisan farming communities in Japan, using traditional techniques passed down over generations.
Supporting Family-Owned Businesses
Instead of nameless big corporations, we work with family-owned businesses. This way, we support local artisans and know exactly what goes in your tea.
Traditional Superfood,
Modern Innovation
We use modern techniques like organic farming, decaffeination and extraction, to create better products for your modern-day wellness ritual.
Certified Organic
by Japanese Agricultural Standards
Our Farmers & Partners
To deliver top-quality green tea, we work with the Crafti Collective, our network of tea artisans, farmers and partners across Japan.
Akiyo-san
Ohtani-san
Ohtani-san is the 3rd-generation owner of a tencha factory in Kozuya, Kyoto. The factory has been operating since the early 1970s where 20% of tencha are still harvested by hand.
Masaru-san
Masaru-san is a renowned tea master who has won Japan's' National Tea Quality Judging Competition with over 120 tea masters.
Tadashi-san
Tadashi-san is a 2nd-generation tea farm and factory owner, who cultivates and processes Matcha in Nishio prefecture.
The Soul and Stories behind our Tea
The Hardest Experience
Frost causes sprouts of tea plants to wither, turn black and die. This can mean the ruin of many years of efforts to cultivate these plants.
Masaru-san, on the toughest part of tea cultivation.
Saving the Harvest
Tea plants are more susceptible to frost damage because of the relatively high water content in their tissues. When exposed to freezing temperatures, the water inside plant cells can freeze, and expand, causing damage to cell walls.
Tadashi-san, on solving the problem of frost damage
A Moment of Mastery
My most memorable career moment? Winning the nation-wide tea competition among 120 tea masters.
Masaru-san, on the most satisfying moment in his career.
Safety Guaranteed
Regular third-party lab screening is conducted for:
Heavy Metals
Radiation
- Microorganisms
Additives
