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Made with the dedication and expertise of our tea partners in Japan.
Join our founder, Elias, on a tour to understand how our partners in Japan grow, harvest and process tea leaves.
Cultivars of the tea plants have been cultivated for hundreds of years. Care is taken to ensure that the buds last the winter frost.
Tea plants are grown in hilly terrain, like the mountainous region of Wazuka in Kyoto, with nutrient-dense soil.
About 3 weeks before the spring harvest, the tea plants are shaded with black covers to reduce the sunlight absorbed by around 96%. This shading process is crucial.
First, shading stimulates additional chlorophyll production, increasing the nutrient content.
Second, shading reduces the bitterness of the tea leaves, creating a delicate sweetness not present in other types of tea.
Tea leaves used for ceremonial Matcha are hand-picked to ensure the highest quality.
The youngest and most tender leaves are selected because they have a milder flavour and smoother texture.
This hand-picking process takes place in early May (called the 'first flush').
After harvesting, the tea leaves are immediately steamed to prevent oxidation.
The steaming process denatures the enzymes responsible for oxidation, while preserving the bright green color and freshness of the leaves.
The steamed tea leaves are then dried, traditionally using hot ovens or drying pans.
This removes any remaining moisture from the leaves and prepares them for the next step.
The stems and veins of the tea leaves will be removed, and then cut into smaller pieces to form 'Tencha', the precursor to Matcha.
Tea masters usually use Tencha from different cultivars to create a Matcha blend.
To keep the taste of the Matcha consistent, they may vary the proportion of cultivars with each harvest.
Tencha is carefully ground into a fine powder using traditional granite mills.
This process takes 1 hour just to produce just a small amount of matcha (~30-40g).
Grinding has to be done slowly and meticulously to prevent the tea from heating up, as excess heat will cause Matcha to lose its flavor and nutritional properties.
The Matcha powder is air-flown to Singapore in bulk.
Matcha oxidises easily in hot weather, so we keep all bulk Matcha fresh in a refrigerated facility.
Your Matcha is carefully packed in an SFA-certified facility in Singapore before being assembled (with love) and sent to your doorstep.
I subscribed and got the whole set. I can make my drink in just 2mins and I really love the cup and the matchaa
I have used it for only 5 times, just today the last time, when washed it cracked like a caramelised sugar piece! Bye bye!
Hi Josephine, we're so sorry to hear about your experience with the mug — that's definitely not up to our usual standards.
We’ll be reaching out to you directly to make up for this issue with your Mug.
Thank you for bringing it to our attention, and we appreciate your feedback.
New matcha lover and I must say crafti made it easy for me to try different variations of matcha flavours without burning a hole in my pocket!!
I used to always get my Matcha latte fix from certain cafes. But ever since I started on Crafti’s matcha powder, I realised how much sweetener is used in the matcha latte found at cafes. I now make my own matcha latte and can adjust the amount of sweetener to my preferred taste. Healthier + cheaper!
I like this sippin' double walled glass tumbler.i used this to measure the oat milk when making my cup of crafting matcha💖
The matcha is smooth and umami taste is evident. Goes well with fresh milk, and I like that the matcha taste is evident, with my almost-daily iced matcha latte cuppa, which keeps me alert through a large part of the day. There is a slight bitter taste as well, but if more milk is added, the balance can be easily tweaked to one’s preference!
Brought out the match pouches easily anywhere and everywhere, recently brought it to my friends place to enjoy the match together and it was the best idea ever.