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Made with the dedication and expertise of our tea partners in Japan.

Join our founder, Elias, on a tour to understand how our partners in Japan grow, harvest and process tea leaves.

Cultivars of the tea plants have been cultivated for hundreds of years. Care is taken to ensure that the buds last the winter frost.
Tea plants are grown in hilly terrain, like the mountainous region of Wazuka in Kyoto, with nutrient-dense soil.

About 3 weeks before the spring harvest, the tea plants are shaded with black covers to reduce the sunlight absorbed by around 96%. This shading process is crucial.
First, shading stimulates additional chlorophyll production, increasing the nutrient content.
Second, shading reduces the bitterness of the tea leaves, creating a delicate sweetness not present in other types of tea.

Tea leaves used for ceremonial Matcha are hand-picked to ensure the highest quality.
The youngest and most tender leaves are selected because they have a milder flavour and smoother texture.
This hand-picking process takes place in early May (called the 'first flush').
After harvesting, the tea leaves are immediately steamed to prevent oxidation.
The steaming process denatures the enzymes responsible for oxidation, while preserving the bright green color and freshness of the leaves.

The steamed tea leaves are then dried, traditionally using hot ovens or drying pans.
This removes any remaining moisture from the leaves and prepares them for the next step.

The stems and veins of the tea leaves will be removed, and then cut into smaller pieces to form 'Tencha', the precursor to Matcha.
Tea masters usually use Tencha from different cultivars to create a Matcha blend.
To keep the taste of the Matcha consistent, they may vary the proportion of cultivars with each harvest.


Tencha is carefully ground into a fine powder using traditional granite mills.
This process takes 1 hour just to produce just a small amount of matcha (~30-40g).
Grinding has to be done slowly and meticulously to prevent the tea from heating up, as excess heat will cause Matcha to lose its flavor and nutritional properties.
The Matcha powder is air-flown to Singapore in bulk.
Matcha oxidises easily in hot weather, so we keep all bulk Matcha fresh in a refrigerated facility.
Your Matcha is carefully packed in an SFA-certified facility in Singapore before being assembled (with love) and sent to your doorstep.

Crafti’s matcha gives great quality at a reasonable price point. Makes a great gift too.
Love the taste. Can obviously taste the difference from those bought from Donki. Powder is very fine and I don’t even need to sieve it. It stays suspended for a long time.
1- Minute Matcha Kit save my time a lot. Can be use for everyday matcha drink or bring with you when traveling. So convenient.
Love how vibrant color and taste good with coconut water. Not nutty and didn’t get matcha aroma much when you mix with oat milk.
this cup is the perfect size for my matcha lattes and i love that it’s insulated so it keeps my drink nice and cold for longer and the ice doesn’t melt as fast. its also super cute and functional. you can choose to sip with the straw or the build in sipping feature. it’s leak proof and the perfect aesthetic. 10/10 recommend! ⭐️🍵✨
Matcha is my favorite drink and I definitely will keep purchasing Crafti because it has clean ingredients, great taste (makes a good microfoam too) and its affordable especially when you get email discounts. The company is also very kind :)
I absolutely love this double walled glass cup! The measurement markings make it so easy to prepare my matcha. One of my favorite things about it is how beautifully it shows off the vibrant green color of the matcha.
To be honest, I did have an issue with my first cup. It shattered when I added ice, which was quite a shock and honestly a little traumatic for me! However, the Crafti customer service team was excellent. They promptly sent a replacement and shared a helpful tip: add a small amount of liquid before the ice to prevent sudden temperature changes.
Since then, I've been a bit more careful when using it, but I still reach for it all the time because I love it so much. It's functional, beautiful, and makes my daily matcha ritual even more enjoyable. Thank you for the great product and outstanding customer service!
Received my regular subscription within a couple of days as always, nicely and safely packaged
Have been drinking Crafti for a few years now and it never lets me down
Absolutely loving this matcha from Crafti Matcha smooth, vibrant, and gives me such a clean natural energy boost without the crash. It’s become part of my daily routine!


