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Made with the dedication and expertise of our tea partners in Japan.

Join our founder, Elias, on a tour to understand how our partners in Japan grow, harvest and process tea leaves.

Cultivars of the tea plants have been cultivated for hundreds of years. Care is taken to ensure that the buds last the winter frost.
Tea plants are grown in hilly terrain, like the mountainous region of Wazuka in Kyoto, with nutrient-dense soil.

About 3 weeks before the spring harvest, the tea plants are shaded with black covers to reduce the sunlight absorbed by around 96%. This shading process is crucial.
First, shading stimulates additional chlorophyll production, increasing the nutrient content.
Second, shading reduces the bitterness of the tea leaves, creating a delicate sweetness not present in other types of tea.

Tea leaves used for ceremonial Matcha are hand-picked to ensure the highest quality.
The youngest and most tender leaves are selected because they have a milder flavour and smoother texture.
This hand-picking process takes place in early May (called the 'first flush').
After harvesting, the tea leaves are immediately steamed to prevent oxidation.
The steaming process denatures the enzymes responsible for oxidation, while preserving the bright green color and freshness of the leaves.

The steamed tea leaves are then dried, traditionally using hot ovens or drying pans.
This removes any remaining moisture from the leaves and prepares them for the next step.

The stems and veins of the tea leaves will be removed, and then cut into smaller pieces to form 'Tencha', the precursor to Matcha.
Tea masters usually use Tencha from different cultivars to create a Matcha blend.
To keep the taste of the Matcha consistent, they may vary the proportion of cultivars with each harvest.


Tencha is carefully ground into a fine powder using traditional granite mills.
This process takes 1 hour just to produce just a small amount of matcha (~30-40g).
Grinding has to be done slowly and meticulously to prevent the tea from heating up, as excess heat will cause Matcha to lose its flavor and nutritional properties.
The Matcha powder is air-flown to Singapore in bulk.
Matcha oxidises easily in hot weather, so we keep all bulk Matcha fresh in a refrigerated facility.
Your Matcha is carefully packed in an SFA-certified facility in Singapore before being assembled (with love) and sent to your doorstep.

Love the quality of the matcha and how convenient it is to make my own matcha latte!
Absolutely loving my Crafti matcha set! 🍵💚 The matcha tastes smooth and rich, and the set comes with everything I need to enjoy a good cup at home. Such a great purchase! Highly recommend! ✨
1st time buyer and is very satisfied with it. Great Matcha quality.
I thought about subscribing for a while and finally decided to. I was really impressed with how easy it is and the quality of the matcha/equipment. The matcha was very smooth and tasted really good. It’s so easy and quick to make and the caffeine kick really does sustain throughout the day. Very suitable for busy parents like myself. Definitely recommend it!
Honestly, this matcha is so smooth and vibrant—no grassy bitterness at all. Pairing it with this tumbler is a total game-changer; it keeps it ice-cold for hours without getting watery. Definitely my new daily go-to!
Very good quality matcha. Can be drank with or without milk. Very smooth and worth buying.
The set is beautiful and made it very easy for us to make our own matcha lattes at home. The best part, it taste way better than what we bought outside! The matcha tastes so good that we are regretting not getting the hojicha together. Definitely reordering once we finish our matcha powder.
Love this mini pouch! 💚 I use it to separate and carry my matcha powder, and it's the perfect size. It keeps everything organised and is easy to bring around in my bag.
i love that i can drink my matcha everyday and am
still exploring more ways to enjoy the matcha
The sieve has good quality, fit perfectly for home matcha lovers. Easy for us to use


