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Made with the dedication and expertise of our tea partners in Japan.

Join our founder, Elias, on a tour to understand how our partners in Japan grow, harvest and process tea leaves.

Cultivars of the tea plants have been cultivated for hundreds of years. Care is taken to ensure that the buds last the winter frost.
Tea plants are grown in hilly terrain, like the mountainous region of Wazuka in Kyoto, with nutrient-dense soil.

About 3 weeks before the spring harvest, the tea plants are shaded with black covers to reduce the sunlight absorbed by around 96%. This shading process is crucial.
First, shading stimulates additional chlorophyll production, increasing the nutrient content.
Second, shading reduces the bitterness of the tea leaves, creating a delicate sweetness not present in other types of tea.

Tea leaves used for ceremonial Matcha are hand-picked to ensure the highest quality.
The youngest and most tender leaves are selected because they have a milder flavour and smoother texture.
This hand-picking process takes place in early May (called the 'first flush').
After harvesting, the tea leaves are immediately steamed to prevent oxidation.
The steaming process denatures the enzymes responsible for oxidation, while preserving the bright green color and freshness of the leaves.

The steamed tea leaves are then dried, traditionally using hot ovens or drying pans.
This removes any remaining moisture from the leaves and prepares them for the next step.

The stems and veins of the tea leaves will be removed, and then cut into smaller pieces to form 'Tencha', the precursor to Matcha.
Tea masters usually use Tencha from different cultivars to create a Matcha blend.
To keep the taste of the Matcha consistent, they may vary the proportion of cultivars with each harvest.


Tencha is carefully ground into a fine powder using traditional granite mills.
This process takes 1 hour just to produce just a small amount of matcha (~30-40g).
Grinding has to be done slowly and meticulously to prevent the tea from heating up, as excess heat will cause Matcha to lose its flavor and nutritional properties.
The Matcha powder is air-flown to Singapore in bulk.
Matcha oxidises easily in hot weather, so we keep all bulk Matcha fresh in a refrigerated facility.
Your Matcha is carefully packed in an SFA-certified facility in Singapore before being assembled (with love) and sent to your doorstep.

Love the taste of the matcha powder. My to go to combi is matcha with almond milk, without sugar.
I noticed the matcha powder from Crafti doesn’t clumps up as much and you barely needed a sieve. Especially loved the electronic whisker which makes me look forward to making my own match every morning! 😉
Item parcel is received very well packed and protected, delivery is prompt. Item is better than my expectation. Quality is very good. Worth to buy definitely. The whole matcha drinking experience seems to elevate when you’re sipping from a nice tumbler! Because of my pleasant first purchase from this shop, I will explore their shop for more purchases, especially their niche product, matcha! 💚
Love their subscription service — it saves us the time and hassle of travelling to buy the matcha. Cost saving achieved
its a nice smooth matcha that rarely clumps too im on a second jar that im really trying to savor bc i went thru the first one too quickly
I have been a long time fan of Crafti, since when it first started. The ceremonial grade matcha is fragrant, smooth and not bitter. I love the flavour.


