This matcha goes down smooth and does not cause scratchiness in the throat. I agree that it is your everyday matcha cos it is easy to drink and does not come across as too grassy which some people may not like. I however tried the other reserve matcha powders and prefer the matcha oomph in those cans. This does not mean that that the ceremonial uji matcha is not good, but based on my preference, I want it to have more oomph, like my mouth is literally mowing the lawn kind.
